Safety has always been our top priority at Nashville Display, so we have been able to meet the challenge of a pandemic head on with expanded hygiene and cleaning protocols for every worker and every facility. We are proud to announce that Nashville Display has been certified as a Healthy Business by the Tennessee Chamber of Commerce & Industry. As we work together to create a post-covid world, we know that our commitment to health and safety helps protect our teams, their families, our communities, and you, our customers.
Nashville Display is honored to have been selected as one of the Top 50 P.O.P. companies of 2020 by Creative Magazine.
So many big changes have occurred, so quickly, and unfortunately it looks like they’re here to stay. Thankfully, Nashville Display was deemed an essential business very early in the pandemic, allowing us to help our customers keep their businesses operating as safely as possible. Over the past several months Nashville Display has proudly manufactured tens of thousands of hand sanitizer stands and is now developing a wide variety of clear plastic guard options. Whether you need sanitizer stands, wipe stands, or plexiglass barriers, our designers and engineers can help you get back to work or school while helping keep your people safe. And naturally, if you’re looking for custom retail displays, we’re ready to help craft sales-generating fixtures made from wood, wire, tubing, metal, plastic, and more. We’ve been serving the retail, medical, food, auto, educational, and consumer products industries for over 85 years.
Not so long ago we were talking about how to engage the customer during the in-store experience—how we keep customers in our store longer, since the longer the customer stays, the more likely they are to make a purchase and to buy more quantity.
Unfortunately, that’s all changed in the past few weeks with the arrival of this global pandemic. In this new and strange environment, the customer can no longer linger: It’s “get in, get what you need, and get out.” As shopping habits have dramatically changed in the past few weeks, what can retailers learn from these sudden shifts in public behavior?
Primarily, we have all seen the limits of some of the big-boy supply chains. Did you ever imagine we would have a shortage of toilet paper? As I shopped in mid-March at a major American grocer, I couldn’t help but think about the challenges I faced during my own retail days. In-stocks were always a pain, not only for comp stores but for new ones as well. As I shopped the mostly empty aisles, two things became clear: First, the potato chip industry has a fantastic supply chain, and second, people really don’t like canned beets.
The other huge issue for retailers is the sudden surge in consumer demand for certain products, while other products see significant drops in demand. Retail buyers should take the time to actually walk the stores where safely possible, or undertake a fresh analytical look at how inventories are moving, to understand what consumers like and what items they obviously don’t during this unusual time—and to plan for how these changes may become permanent after the pandemic is over.
Other takeaways are operational: Stocking has been a challenge for some time, but in today’s environment that inefficiency becomes glaring and can seriously damage the consumer’s perception of the brand. Retail leadership should consider these serious problems while working from home without the interruptions of the daily office grind, to transform these issues into opportunities.
Part of our job at Nashville Display is designing and manufacturing retail fixtures for the way consumers are shopping, today and tomorrow. So the fixtures we put in stores are easy to stock, can hold ample inventory, and are specifically designed to catch the attention of that all-too-focused consumer who is now just trying to limit their time in the store. We’re always ready to pivot for our customers when the state of the world shifts, and this time is no different. If your retail operation needs help navigating the coming months, we’re ready to help.
Recently, we talked to our friends at Shop! for their retail buyers’ guide about what makes Nashville Display stand out and sell more. Here’s what we discussed…
How does Nashville Display support retailers?
Nashville Display develops concepts and creates displays that promote and sell product at the retail level. We support our retail clients from the beginning to the end of the process: Creating ideas that stand out to consumers and support business goals, bringing those ideas to life by rapidly prototyping, testing, and manufacturing the design at any quantity needed, and finally by providing seamless logistical support and delivery.
What is Nashville Display known for?
A family-owned business, we’ve been designing and manufacturing high-quality, high-utility retail display products for decades. Our customers come to us and stay with us for our manufacturing versatility, problem solving, speed to market, manufacturing capacity, and customer service. And with our financial strength thanks to owner/operator leadership that continually reinvests in people and processes, Nashville Display customers are now located around the world.
What is your business philosophy?
Dependability, transparency, partnerships, and commitments: At Nashville Display, we hold these values high with our customers, our employees, our vendors, and our community. Because we know that our profitability rests solely in our ability to reinvest in our tools, our skills, and our town—growing relationships that stand the test of time, and growing innovations that help all businesses become something more. When believe that when we really take care of our customers, everything else takes care of itself.
What is your company’s greatest strength:
Nashville Display’s employees are the foundation of our success and our customers’ success, as well as our ability to offer high capacity and high quality—thanks to their outstanding problem solving abilities, and their shared and deep commitment to exceptional customer service.
Why do your clients love to do business with you?
When you have a partner you can really depend on, when you have someone who’s as committed to achieving your business goals as you are, it’s easier to collaborate and create success efficiently. Nashville Display is the dependable team that stays hands-on with our customers the whole way, keeping their urgency in focus, and always trying to exceed their expectations, even when it comes to price competitiveness.
What makes Nashville Display innovative?
Nashville Display’s world-class production facilities and the equipment within them are continually upgraded and improved to keep our products and solutions on the cutting edge of culture, economy, effectiveness, and efficiency. And our re-investment always includes our talented staff as well, enhancing skills and team members.
How do you add value to a project?
With our dedicated in-house design team, Nashville Display adds value to every project with our extensive retail knowledge, and our deep understanding of retailer and brand needs—always seeing what can work best in the retail environment to achieve specific objectives. Our commitment to your success even extends to being onsite for your support once the new displays arrive for deployment.
Finally, what is your dream project/client?
Nashville Display is ready to take on challenges, large and small, simple or complex, tried-and-true or something completely new. We’ve served the biggest retailers for decades, designing and manufacturing
High-volume projects, and we’re excited to dream big and deliver displays that deliver sales for your retail operation.
Our team at Nashville Display is thrilled to announce that we have won the 2019 Shop! Gold Award for Branded Shop Within a Store. We received this award for our collaboration with Nestle Purina, Schnucks, and WD Partners that completely revamped the pet department with playful, interactive fixtures which are featured in select Schnucks grocery stores. We are so glad that Purina called on us to bring this concept to life and even more excited that we can share this award with them.
We don’t rest on our past achievements here at Nashville Display—we’re always on to bigger and better and brighter. And the only way to get there is by continually reinvesting in our technologies and our training. Today we’re proud to announce two new and innovative ways of serving our customers and delivering more value:
The TruLaser 3030 brings our productivity to a higher level of speed, accuracy, and quality. Offering perfect quality and perfect edges, this 6000-kilowatt fiber laser is fully automated to process entire pallets of sheet metal, even with varying thicknesses. With a focus on reducing prep time, reducing waste, and reducing overall production time, the TruLaser 3030is a new key player in our lineup.
The Miller PerformArc Robotic Welder is another fully automated solution that significantly reduces production time while ensuring the highest quality. Each Nashville Display production location will receive one of these game-changing systems so that we can provide our customers with absolute precision. And with improved material properties, lower distortion, and faster processing speeds, this investment in robotic welding will help Nashville Display deliver superior fixtures even faster.
Nashville Display is proud to announce that Tom Becker has joined our team as VP Sales for the Midwest region, covering the center of the country, and selling to retailers, brands and industry partners. We asked Tom a few questions to help introduce him to the Nashville Family.
What’s your background and where are you from?
I grew up on a livestock farm with hogs and chickens in Forest City, Iowa. I Graduated from Iowa State University with a BBA in marketing, and I’ve lived and worked in Minneapolis ever since graduation.
What will you be doing in your new position here at Nashville Display?
As VP of Sales for the Midwest region, I’ll take a problem solving approach to truly partner with our customers and help them find the value in our products and services.
What drew you to Nashville Display?
The size and scope of our manufacturing capabilities and the knowledge and professionalism of our team. I am excited to offer up our creative, proven solutions to customers that have not yet had the opportunity to work with us.
What makes Nashville Display unique from its competitors?
Our vertically integrated manufacturing power and automation are unparalleled in the retail display industry. And with the exceptional experience and expertise of the design and sales staff, this is truly a unique opportunity to work for an industry leading powerhouse.
What do you like to do when you’re not working?
I have two daughters and I try to spend as much team with as I can with them, and my wife Kimberly and I enjoy traveling, hiking, bicycling, and other fitness activities. On my own, I enjoy golf and following my Minnesota sports teams, especially the Vikings!
Our world has been overloaded with information and advertising for decades. But now, after years of internet and mobile technology advances, the noise to signal ratio is even worse—there’s so much information going past, we tend to ignore most of it. So it’s become even more difficult to connect with prospective buyers, because human attention is now a very scarce commodity.
Whether watching videos on YouTube, searching on Google, or even checking in on Facebook, today’s consumers now expect to receive services in exchange for their attention. And often what the consumer receives are personalized services—relevant news and recommendations based on their own preferences and previous behaviors.
How can you stand out against all of this noise, and how can you offer a retail environment that provides the engagement that consumers crave? When consumers have entered your retail store, they’re in a space that you can control. And by embracing design-driven store layouts, fixture innovation, and consumer technology, you can hold attention, keep customers engaged in-store longer, and stand out against competitors even when customers aren’t in your store. Here are three essential principles for creating a retail experience that works for you in the attention economy:
- CREATE EMOTION
Cold, sterile, and boring displays, fixtures, and décor practically beg to be ignored and forgotten. By introducing elements of emotion into your presentation—color, textures, visuals, and language—your inventory comes alive and can help support your overall brand offer.
- CREATE MEANING
Use your fixtures and signage to tell customers where their purchase fits into their lives. Help create stories around your products or product categories, and use your store space to tell those stories. Even staple items can be imbued with more value to support price premiums with stories that we can relate to, be entertained by, or be inspired by.
- CREATE A CONNECTION
With today’s technology, it’s not difficult to offer customers in-store experiences that better align with their online experiences. Can your retail environment offer screens for viewing less accessible inventory? How about kiosks for logging into your account? Or even just spaces ideal for Instagram opportunities? Help your customers create a connection between their passions and your store.
Don’t settle for fading into the noise. You can stand out and grab more attention with Nashville Display. We design, prototype, and manufacture custom fixtures, displays, and more for major retailers and brands across North America. Contact us today to discuss your retail experience goals, or request a fast quote for your next display project.
There’s no denying that the retail game has been changed radically by Internet shopping. Today, if consumers want something fast, cheap, and easy, they just go online and order it. So if they’ve actually bothered to visit your physical retail operation, they must be looking for something more.
Numerous studies have shown experiences create more perceived value than actual goods or services. According to a recent article in the Harvard Business Journal, “in today’s service economy, businesses must deliberately design engaging experiences that command a consumer fee.” If customers now expect brands to create an authentic shopping experience beyond the standard, then we must master the “4T” framework that keeps customers engaged and enthused to buy:
- TOUCH IT: Your secret weapon against online retailers—the power of actually touching the product.
- TRY IT ON: Make it easy for customers to comfortably experience your products for themselves.
- TRY IT OUT: Customer-centric policies make it easier for customers to shop with confidence.
- TALK TO EXPERTS: Direct, human, one-to-one conversations with customers build rapport and trust.
At Nashville Display, we help our retail clients create a consistent and cohesive environment where your customers can enjoy a true experience. We design, prototype, and manufacture custom fixtures, displays, and more for major retailers and brands across North America. Contact us today to discuss your retail experience goals, or request a fast quote for your next display project.