How many retailers are taking advantage of the ultimate impulse opportunity for a captive shopper in-store? Many stores are installing queuing systems, but does your solution optimize planogram for maximum profit?
Our client’s goal was to introduce clear navigation for their shoppers at the front of the store and to create an opportunity for increased impulse sales before hitting the check-out. Here is the brief:
With over 5,000 locations nationally and multiple store formats, our queuing system solution requires the flexibility to meet a diverse range of product categories and footprints. The development team at Nashville Display kicked off the creative process with emphasis on the following criteria:
The initial system solution was developed and refined over two months then approved for robust in-store trial to measure sales uplift and fully test all aspects of the physical solution. With a common store format in mind, initial test stores were selected, and a 5-panel queuing system was installed in each location.
If your goal is to increase impulse sales and you are looking for impressive ROI, Nashville Display would be happy to evaluate your current performance and present you with a solution that delivers sustainable results.
